Welcome to The Rod and Reel Shop. We are your premier tackle shop for the southern North Carolina coast. We carry all kinds of Saltwater Fishing Tackle, Bait, Marine Supplies and Fishing Tackle Repairs.

The Rod and Reel Shop has been an established business in Supply, N.C. for over 30 years and is easily found on Holden Beach Road, on the way to the boat ramp. The present owner, Hunter McCray, is himself a keen angler and is always willing to share his knowledge with visitors to the shop.

On most days, You’ll find the local (and some not so local) anglers in Hunter’s shop, who've just popped in to tell of their latest catch, or of the big one that got away. Before long most visitors to the shop will find themselves involved in the discussions and the stories that fishermen (or fisherwomen) are famous for the world over.